‘Lonely Lips’: Awkward Moment Uruguayan Striker Luciano Rodriguez Is Left High and Dry by Glamour Model Girlfriend Dubbed ‘Uruguay’s Kim Kardashian’ at Unveiling
A highly anticipated career milestone turned into an viral embarrassment for Uruguayan international forward Luciano Rodriguez after his glamour model girlfriend completely ignored his attempt at a kiss during his official unveiling at Brazilian giants Cruzeiro. The 23-year-old striker was standing on stage alongside his partner, Anto Ciavaglia—a prominent social media influencer who has previously been dubbed the ‘Uruguayan Kim Kardashian’—to celebrate his high-profile loan transfer. However, as Rodriguez leaned in toward her for a romantic kiss in front of gathered media and flashbulbs, Ciavaglia turned away abruptly and walked off the stage, leaving the footballer leaning into thin air with lonely lips.
The cringe-inducing reaction left Rodriguez visibly stunned as his bright smile instantly vanished. Forced to stand alone on stage for a few excruciating seconds in front of rolling cameras, the forward awkwardly attempted to style out the rejection by running his hand through his hair before trying to regain his composure. Unsurprisingly, video footage capturing the uncomfortable moment spread like wildfire across social media platforms, with one viral clip racking up more than 4.6 million views within hours of being posted online.

‘The Moment Overwhelmed Me’: Anto Ciavaglia Addresses Viral Rift Claims
The sudden viral frenzy surrounding the stage exit forced 23-year-old Ciavaglia to publicly address the incident and quell mounting rumors of trouble in their relationship. Boasting over 170,000 followers on Instagram, the fashion model clarified that her sudden departure from the stage was entirely driven by stage fright and overwhelming nerves rather than any personal grievance or lack of affection toward her partner.
Describing the high-pressure environment inside the club’s press room, Ciavaglia insisted that there was no intentional disrespect meant toward Rodriguez during what should have been a proud celebration for his family. Further footage from the ceremony showed the striker’s mother sitting next to Ciavaglia in the front row, breaking down in tears of pride as she watched her son complete his move to the South American powerhouse.
“When I entered, I greeted him and when I left, I was very nervous,” Anto Ciavaglia explained in a statement addressing the viral video footage. “The moment overwhelmed me and I preferred to give him space. There was no disrespect or anything like what they are trying to make it seem like.”

The ‘Uruguayan Kim Kardashian’: Ciavaglia’s High-Profile Image and Pop Culture Comparison
Ciavaglia’s public profile has steadily risen in her homeland over recent years, drawing frequent comparisons to international reality television icon Kim Kardashian. The comparison was first highlighted by major Uruguayan newspaper El Pais in 2021, focusing on her glamorous aesthetic, fashion choices, and substantial digital following.

Rather than shying away from the comparison to the American billionaire entrepreneur, Ciavaglia has previously embraced the nickname, expressing genuine admiration for Kardashian’s global brand and lifestyle. Her high-profile image has made the couple a favorite subject for South American media outlets, further amplifying public fascination with their on-stage mishap.
“It’s super cute because I love her. I’m a huge fan,” Anto Ciavaglia told El Pais when asked about being dubbed the ‘Uruguayan Kim Kardashian.’
On-Field Resurgence: Rodriguez Seeks Fresh Start with Cruzeiro
Despite the off-field embarrassment, Rodriguez remains focused on reviving his club career following a mixed spell in the Middle East. The 23-year-old striker boasts an impressive early career resume, having won the Under-20 World Cup with Uruguay and secured the Uruguayan Premier Division title during his time at Liverpool Montevideo in 2023. His domestic success led to a move to Brazilian side Bahia for two seasons before he completed a transfer to Saudi Pro League side Neom last campaign, where he registered six goals in 30 appearances.

His latest move to Cruzeiro sees him join the Brazilian heavyweights on an initial loan arrangement that reportedly includes a £14.95 million option for a permanent transfer. At Cruzeiro, the five-cap Uruguayan international—who narrowly missed out on a spot in his country’s senior World Cup squad—will link up with notable Premier League figures, including former Leeds United winger Luis Sinisterra and former West Bromwich Albion midfielder Matheus Pereira, as he aims to reignite his goalscoring form on the pitch.